Monthly Archives: August 2013

How to Connect Customers To Exact Locations for National Brands

If you offer a product or service nationwide, you may need to help your customers find exactly what they’re looking for, especially when it comes to local and regional needs. While some companies have taken to putting a dealer locator service on their websites, that’s not always enough, and it’s not always efficient. The latest in technology provides live customer service representatives at an inbound call center who can also act as dealer locators. They can provide personalized service for anyone calling. This is useful in a number of scenarios.

National Advertising

If you’re running advertising spots on national TV shows, for example, you can’t show every dealer’s phone number. A single phone number can help potential buyers contact the company through an inbound customer service center. The caller is then directed to the nearest location.


It’s also challenging for franchisees who don’t have their own website to offer a locator service to their clients. The solution is to point customers in the right direction with a human contact who can help them to find the dealer or product nearest them. This is especially helpful for territories with more than one location in the area, but different franchisee ownerships of various stores.

Stock Locators

Someone looking for a specific product might be frustrated trying to locate exactly what they need. A live person with access to stock levels can help customers to find the exact item they want, enabling them to contact or visit the store and complete their purchase.

Making the Connection

Basic information, from store hours to driving directions can prevent customers from heading out to make a purchase. A dealer locator and referral service routed through an inbound customer service call center can provide customers with very specific information to complete the connection to make the sale.

When it comes to customer satisfaction, it’s important to give clients on a national level personalized service. Helping to bridge the gap between national brands and local sales makes it easier to compete in the largest and smallest markets in the country.